Photo by Kelly Sikkema
Photo by Kelly Sikkema
Claritask is a project management framework dedicated for agencies working in design, marketing, advertising, digital, and dev.
After some 9 months in development (technically spanning across 2 years) and 7 years in the making, Claritask is finally here.
Here’s a little more about the “7 years in the making” bit.
Since I can remember, I’ve always been a list maker. I’ve made lists about tasks at work, goals in life, crafts at home, and have always been in love with having teams work more efficiently.
Not work more, just better.
In my professional career, I have worked as a graphic designer and web developer for ad agencies (Ogilvy), big corporations (NBA, Oxfam), smaller companies (New York Film Academy), and ran two design firms of my own (Lucid Vagabond, Inc. and boldUnderline llc).
During these times I’ve worked with teams of all sizes, but never more than 10 people, even in big corporations.
The bigger the team, the less work was getting done, even though everyone seemed to be working the entire time. I think most were busy trying to look busy.
At times it seemed everyone was expecting an approval from someone else, so things would go round and round in a spiral, until someone had to cut the vicious cycle, break the pattern, and get that *thing* delivered.
There was never a system to get something done, until I started my design firms. Learning from these experiences, I had realized that if I want to keep a steady cash flow, I had to have a system in place that got the job delivered (keyword here is “delivered”, not “done” per se). Having something “delivered”, means getting it “done” and “approved”.
Having a straight delivery line, even in a creative business, is the difference between staying in business and failing at it.
Back in 2012, I was running my design firm, serving clients of all sizes and working with a team of 5.
This is when I first started dabbling with creating a project management framework that would ensure everyone delivers what’s expected of them and never more than is required.
That’s really the key here — “doing what is expected”. Not going overboard.
Letting the system bring about any idiosyncratic creativity and *not* pushing forth for the “magic”, the entire time.
Back to the story.
In 2013, with the team, we released Goodwerp, which included more than was required from a PM software. After Goodwerp, came a simplified version of it in Vavingo, which was a stepping stone to the never released Backbone. Goodwerp, had a financial tool inside, which was re-written from scratch and delivered as a solo product, dubbed Invoice Station.
After all these lessons, in 2017, I started re-structuring the entire logic behind what would become Claritask. Drawing lessons from close to 2000 users across various products, in a 5 year period.
The amount of work and dedication that went into building Claritask was the culmination of this entire experience, including my experience in creative agencies as an employee first, then as a team leader, and principal/owner, later on.
As Claritask is serving a handful of clients already, my job will be to continue improving Claritask so it’s a seamless extension of its users. Their intellectual bionic extension, if you will.
Goal is to listen and learn, and improve with Claritask clients in tandem.
Our habits never really change, we just find better ways to get things “delivered” and reach our goals.
Claritask will aim to satisfy these needs as a background tool that provides the right framework for a piece of mind.
Claritask can be currently used by invitation only. This is the only way to meet the right expectations from a specific group of clients (agencies).
It is said that “everything is possible in software”, meaning everything is pretty much achievable, which makes it easy to deviate and create a software for everyone that serves no one.
That is not the goal.
Instead, the goal is to stay in tune with our client base and fully serve their requirements.
A framework made for some, serving them all.
For teams who want to work better
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